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The captivating story of the mavericks who emerged from the dotcom rubble to found the multi-billion-dollar companies taking the Web into the 21st century.


Everyone has heard the story of the Internet Bubble. Beginning with Netscape's blockbuster IPO in 1996, billions of dollars flowed into Internet startups, and companies with no revenues and shaky business plans earned sky-high valuations on Wall Street. It was the era of paper millionaires, $800 office chairs, and Super Bowl ads for dotcoms that no one had ever heard of. Then in 2000 the Bubble burst, with the Nasdaq losing 75% of its value and hundreds of companies closing up shop. It was all written off to "irrational exuberance," and everyone moved on. Once You're Lucky, Twice You're Good is the story of the entrepreneurs who never gave up on the Internet dream.


"Sarah Lacy's very readable book pulls back the veil from the new princes of Web 2.0, and that it is as much about attitude as it is about business."

ANDY KESSLER AUTHOR OF RUNNING MONEY, WALL STREET MEAT, THE END OF MEDICINE

SARAH'S ARCHIVES

August 28th, 2008

Hold the Phone…AMC Isn’t Dumb Afterall

I’m stunned to see a big media company do such an about face. AMC is now allowing fans to Twitter their favorite Mad Men alter ego. We’re quite certain this post had a lot to do with it. (Kidding, calm down, everyone.) As my new BFF Daniel Terdiman writes, AMC realized they were throwing away free grassroots marketing that didn’t in any way compromise the content, the way, say, illegal YouTube videos would.  I agree with Daniel that this will lead to a whole slew of Twitter spam of every character now having an account, and agree fan-concocted ones are WAY more interesting. As a Twitter community, we need to develop a short hand for knowing the difference.

But in the mean time, congrats AMC! You’ve now become my textbook example for a company that GOT the social web. ;)

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SARAH LACY has reported on startups and venture capital in Silicon Valley for nearly a decade. She writes Valley Girl, a biweekly column for BusinessWeek and co-hosts Tech Ticker on Yahoo! Finance. She lives in San Francisco.
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